The event planning team handles tasks associated with eventspecific operations planning and traffic management plan implementation. Event planners are creating effective and successful events every single day, but on the whole we could do better with sharing event data and. In this case, the purpose was to show the television program live. Learn successful meeting and event management and execution. Artifax software is designed to meet the specialised needs of people who manage all types of venues across the globe. Case study was employed to analyze a sport event based on event management and event marketing perspectives.
The use of past studies allows additional information without needing to spend more time and money on additional studies. As an industry lets make a pledge to share our learnings, both positive and negative. Learn how our customers have used loopd and how our event management software, app and analytics have helped with valueable analtyics data. Hrci achieves 60% higher attendance at 40th anniversary event it was the one of the biggest challenges in shawna haggertys eventplanning career. Download our free, 30page workbook and handbook, the professional event planning guide.
While other books, college courses, and training programs give you. Evento is one of the leading event management companies in pakistan which provides competent event management and planning services such as birthday,wedding ceremonies and much more event planning tips, stories and case studies. Oct 16, 2018 event planners are creating effective and successful events every single day, but on the whole we could do better with sharing event data and best practice. In the case of working with fbos, an initial project planning meeting was held to discuss the specifics behind the problem. These questions can be used by organizations to fuel discussion and debate in an effort to increase preparedness. A fullservice conference and event management company servicing associations, nonprofits and corporations nationwide. Sport event management software allows event staff to schedule shifts in realtime. How this event boosted their success case study running regional events as part of a countrywide tour has plenty of challenges. The rivers organization was accountable for the venue, transportation to and from the event for everyone. Case studies chapter 4 planning, bst class 12 edurev notes. Thats partly because of its importance her organizations 40 th anniversary and partly because the venue was the national portrait gallery in washington, d.
In conducting and writing case studies, all involved should use care in being systematic in their data collection and take steps to ensure validity3 and reliability4 in the study. The case of jules event planning company raida abuizam purdue university calumet lin zhao purdue university calumet abstract the jules event planning company case illustrates how the application of network or precedence diagram can be used in project management. Many events management courses have a practical element, in which students plan. A case study of when a portable sound system enhanced an event s av. Event management case studies pdf portable document. Event management case studies pdf portable document format. Chapter 4 case studies the national academies press. Case studies international planning case studies project. From corporate events to charity galas and catering at home. Multiple case or collective studies use information from different studies to formulate the case for a new study. A series of case studies have been produced, covering a range of cultural and sport events across the uk.
This thesis will be a study on event management, and the case used for the re search will. Event planet manages sporting events, corporate events, outdoor events and more throughout australia. Since the venue was fullservice, they were able to provide the event space, food, drinks, staff and. Our clients love our focus on corporate event roi, attendee engagement and the cost savings they get from our size and scale in areas like event sourcing. Students will critically evaluate case studies related to event management in areas of event strategy, financial management, event operations. Case studies from the real world of events how to handle the unexpected and how to be a master of discretion. Using the ptsd issue again is an excellent example of a collective study. Avrich barry 1994, event and entertainment marketing, vikas, delhi. Us event management utilized brand ambassador teams of demographic appropriate female and males to engage a variety of consumers by targeting hightraffic streets surrounding transit centers and high volume city parks. Although much has already been written about hurricane katrina, it has been included in appendix c as many lessons from that event help illustrate concepts. Persuasion with case studies, the academy of management journal. An event theme planning form is a basic event planning form wherein the events name, theme title, topic, color scheme, general ideas, table settings and details, music, activities and other ideas need to be populated.
As these 5 case studies demonstrate, events can make a difference at a micro and macro level. Project management using excel, page 1 project management using excel spreadsheets. Event presentation event evaluation case studies of events of national and international importance. The rivers organization was hired to plan a departmentwide meeting and motivation event for a fortune500 company. A focus on line managers and their people management capability by the hr function is common to all our case studies. Unit v travel industry fairs benefits of fairs itb, wtm, btf, ttw, fitur, ktm, iitm, ciievents, pata travel mart. The brief was to organise a 2day conference on behalf of the idea around the theme of local public sector organisations working together to. The case study scenarios are derived from input from national advisory board partners, industry associations and trade journals. Event marketing case study pdf brand marketing scribd. Table 51 lists the primary responsibilities of the event planning team under the event operations planning phase. Event planners are creating effective and successful events every single day, but on the whole we could do better with sharing event data and best practice. Featuring a wide variety of cases involving government meetings, trade shows, association meetings, pride gatherings, and more, this case collection is the perfect accompanying text to any event planning and management course. Jun 22, 2010 the purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure travelers who are attending events e. There is also a special notes section provided at the bottom of the document.
Since the venue was fullservice, they were able to. For anyone planning eventsstudent, novice, or experienced professionalconfessions of an event planner is an apprenticeship in a book. Whether it is down to time, client confidentiality or protecting our ideas and ways of working eventprofs seem to struggle with shouting. Corporate meeting and event planner case studies pulse220. Event marketing case study pdf free download as pdf file. Trbs second strategic highway research program shrp 2 report. Having a venue booked with a reliable and helpful contact is key to a successful event. View our case studies of event management excellence. Specifically, your committee has been asked to coordinate the logistics for. Our experience includes events of all types, sizes and across a variety of locations and industries. Ink link was responsible for planning and executing the r est of the aspects of the party in under a week.
Event management case studies by awardwinning event planet. This insiders guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. Hsp m 531431 case studies in event management college of. Case studies and examples organizing and planning for. Our corporate meeting and event planners have created unforgettable events for some of the countrys most renowned brands.
In planning an event, it is important to remember the purpose of the party. A case study of when a portable sound system enhanced an events av. Here are 5 event case studies we can all learn from. The brand team managed all of the event elements, event supplies, samples and event set ups. National academies of sciences, engineering, and medicine. It was revealed during this process that certain fbos who conducted care and support activities. From the classroom to the real world a case study effective event management skills are invariably required for success in. This case explores the planning and construction of a bus rapid transit brt system in jinan, china.
The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure travelers who are attending events e. This case study looks at how the get fit and thick tour streamlined their processes for event success across the us. Each event is bespokely design, explore some of our favourites in our events sketch book to get a feel for the assortment of events rhubarb delivers. Find out how we help the teams we work with in many sectors. Event planning sample 2 case study situation you are employees of abc association, an educational nonprofit organization. In this guide, five event pros from all ends of the spectrum corporate meetings, boutique conferences, highend agencies, and association events weigh in. British embassys abroad, event management training case study posted on 25th july 2017 wherever there is a british embassy or high commission there will be a hard working residence nearby regularly hosting a full range of events including receptions, dinners, corporate promotions and notforprofit, weddings, royal visits to name but a few. These case studies provide information on the economic impact of each event and a breakdown of the statistics that contributed to the impact e. Contemporary cases in event management higher education. Therefore, the most important aspect of the party was that televisions and audio would be able to stream the show live and for everyone to see. The successful management of small scale cultural festivals. Contemporary cases in event management is a collection of 14 case studies.
Our brand team aimed to raise awareness of the popular brand of coconut water and get it in the hands of target consumers by communicating brand features, providing sample bottles of o. The organizations annual education conference will be held soon and you are both on the conference planning committee. Each case in our library includes an instructor guide, learning objectives, suggested readings, and a presentation with supporting images and maps. The event planning event involves a team of two 2 participants analyzing a realworld case situation that deals with planning an event, then presenting solutions to a professional judge with experience in event planning.
Tropical storm arthur latest reports wind, rain, etc coastal flooding through this evening as arthur pulls away, high. The rivers organization was tasked to plan a oneday trade show event for the new york state canal corporation. The making of collegiate decas individual and team case studies. A common complaint about case studies is that it is difficult to generalize from one case to another. The educators by the successful meetings staff july 05, 2016. The individual and team case studies involve realworld industry trends that present a challenge for competitors to solve. Case studies venue and event management case studies. Cbse class 12 business studies case studies planning cbse. The process of simultaneously planning and acting is also designed to help address the third level of our model, which research has found to be the main achilles heel of traditional hrm strategies.
See our case studies and how every event we create is individually tailored to connect with a specific audience and finely tuned to help our customers deliver on their business objectives. From the classroom to the real world a case study effective event management skills are invariably required for success in all facets of business. Please take a look eberron 4th edition player39s guide pdf at our case studies portfolio for examples of our previous events. Learn how our customers have used loopd sxsw partners received access to livetime analytics depicting actual traffic flow. Description the event planning event involves the participants analysis of a case situation related to the planning of. The event planning team consists of a diverse group of stakeholders with either event. Case studies have been viewed in the evaluation and.